Brilliant brilliant colour
It is almost comical how long we have had a holding page where our website used to be, a true laugh or cry moment. In my wisdom I decided that taking it down would incentivise us to design and develop our new site in a prompt fashion………incorrect. Despite this there has been a recent spark of activity in this drawn out redesign – the colour scheme. Probably not the largest chunk of work in the entire process, i grant you, but still essential.
During our meetings quite some time ago we discussed where our main skills lie and what kind of work we would like to procure in the future. We performed some pseudo-branding exercises to try to discover the desired words/images/emotions we wished to evoke and associate with Ultraviolet (Uvd). Although this was not guided by a branding professional I believe it was beneficial and has helped us at this stage to gauge what is and isn’t appropriate for the site aesthetically.
Due to our strong background in technical areas of digital media production and the associations with the name Ultraviolet we decided to keep in mind a theme of science when creating a logo, site visuals and colour schemes. I believe that discounting the purple shade, the cool greys and blue are evocative of this. Another reason for deciding on this schema is that I believe effective use of shades of grey/black are (if used correctly) very effective in web design.
Either way I think it’s winning. Kudos to Patrick our designer. Next we have the layouts to look forward to…………